A practical exploration of how small, clever design choices can guide people towards better decisions without restricting their freedom. Perfect for anyone curious about behavioural economics and real-world applications of psychology.
Kahneman's cognitive psychology research directly underpins the behavioural economics in Nudge, exploring the same mental shortcuts and biases.
See this bookSchwartz examines how choice architecture affects wellbeing, the inverse problem Nudge solves through design intervention.
See this bookBerger applies behavioural insights to why ideas spread, extending Nudge's framework into social influence and decision cascades.
See this bookAriely documents systematic irrationality in human choice with the same empirical rigour and practical focus as Nudge.
See this book