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Cover of How we decide

How we decide

Jonah Lehrer · 2009 · Book

A fascinating exploration of how our brains make choices, blending neuroscience with everyday decision-making. Perfect for anyone curious about the hidden forces shaping our judgements.

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    Kahneman's foundational work on cognitive biases and heuristics deepens the neuroscience of decision-making that Lehrer introduces.

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  2. Perfectly irrational

    Ariely explores the predictable irrationality underlying human choices with the same blend of psychology and accessible real-world examples.

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    Gladwell examines snap judgements and intuitive decision-making, directly extending Lehrer's theme of how the brain decides quickly.

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