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Nudge
A practical exploration of how small, clever design choices can guide people towards better decisions without restricting their freedom. Perfect for anyone curious about behavioural economics and real-world applications of psychology.
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Thinking, fast and slow
Kahneman's cognitive psychology research directly underpins the behavioural economics in Nudge, exploring the same mental shortcuts and biases.
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The Paradox of Choice
Schwartz examines how choice architecture affects wellbeing, the inverse problem Nudge solves through design intervention.
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Contagious
Berger applies behavioural insights to why ideas spread, extending Nudge's framework into social influence and decision cascades.
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Predictably Irrational
Ariely documents systematic irrationality in human choice with the same empirical rigour and practical focus as Nudge.
See this book
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